Cookie Policy | Mikro Trading a.s.

Cook­ie Pol­i­cy

Thank you for vis­it­ing our web­site. The pol­i­cy of Mikro Trad­ing a.s., with its reg­is­tered office at Podi­vín 991, 691 45 Podi­vín, Com­pa­ny ID No. (IČO) 47905522, set out below applies to all web­sites oper­at­ed by or on behalf of the com­pa­ny, as well as to brand pages on third-par­ty plat­forms (e.g. YouTube, Face­book, Google).

• Con­sent to the use of cook­ies and how to with­draw it

When you first vis­it our site, a cook­ie ban­ner is dis­played. Strict­ly nec­es­sary cook­ies, with­out which the site can­not func­tion, are always used. Ana­lyt­i­cal and mar­ket­ing cook­ies are stored only if you give us your con­sent in the ban­ner (Sec­tion 89(3) of Act No. 127/2005 Coll., on Elec­tron­ic Com­mu­ni­ca­tions, as amend­ed).

You can change or with­draw your con­sent at any time in the cook­ie set­tings. With­draw­ing con­sent does not affect the law­ful­ness of pro­cess­ing car­ried out before its with­draw­al. You can also delete or block cook­ies at any time in your brows­er set­tings ; block­ing strict­ly nec­es­sary cook­ies may, how­ev­er, lim­it the func­tion­al­i­ty of the site.

• What cook­ies are and why we use them

Cook­ies are small text files placed on your com­put­er by the web­sites you vis­it. They are gen­er­al­ly used to make web­sites func­tion or work more effi­cient­ly, and to pro­vide infor­ma­tion to their oper­a­tors. We use them to keep the site work­ing, to bet­ter under­stand how vis­i­tors use our pages, tools and ser­vices, and to per­son­alise and improve your expe­ri­ence on your next vis­it. We nev­er use cook­ies to per­son­al­ly iden­ti­fy you, and we nev­er place sen­si­tive data in them.

• What cook­ies we use

By dura­tion, cook­ies fall into two basic types :

• Ses­sion cook­ies – remain in your brows­er until you close it, and are then delet­ed.
• Per­sis­tent cook­ies – remain stored in your brows­er for a set peri­od, or until you remove them man­u­al­ly.

By pur­pose, we use the fol­low­ing cat­e­gories on our web­sites :

• Strict­ly nec­es­sary (tech­ni­cal) – ensure the basic func­tions of the site : adding prod­ucts to the bas­ket, the login and pur­chas­ing process, stor­ing your choice in the cook­ie ban­ner, and site secu­ri­ty. These are stored with­out con­sent.
• Ana­lyt­i­cal – Google Ana­lyt­ics 4 (deployed via Google Tag Man­ag­er) mea­sures anonymised data about vis­i­tor behav­iour so that we can improve the site. Stored only with your con­sent. Infor­ma­tion on how Google han­dles data can be found in Google’s pri­va­cy poli­cies.
• Mar­ket­ing – the Meta Pix­el (Facebook/Instagram) allows us to mea­sure the effec­tive­ness of our adver­tis­ing and to reach web­site vis­i­tors with adver­tis­ing on Meta plat­forms ; Sklik (Seznam.cz) is used for con­ver­sion mea­sure­ment and retar­get­ing. Stored only with your con­sent.
• Third-par­ty cook­ies from embed­ded con­tent – the YouTube play­er stores its cook­ies the moment you start a video ; Mailchimp cook­ies allow us to eval­u­ate the effec­tive­ness of our e‑mail cam­paigns.

Some pages on this web­site con­tain ele­ments embed­ded from oth­er ser­vices, such as YouTube, Face­book or Google. These ser­vices may store their own cook­ies on your com­put­er, and we have no influ­ence over their set­tings. If you would like to find out more about how and why they are used, please vis­it the web­sites of the rel­e­vant third par­ties.

• Overview of the main cook­ies

mikrotrading.cz

Cook­ie / tool	Cat­e­go­ry	Reten­tion peri­od
Record of your choice in the cook­ie ban­ner	strict­ly nec­es­sary	up to 12 months
_ga, _ga_* (Google Ana­lyt­ics 4)	ana­lyt­i­cal	2 years
_fbp (Meta Pix­el)	mar­ket­ing	3 months

mikrohracky.cz (B2B por­tal)

Cook­ie / tool	Cat­e­go­ry	Reten­tion peri­od
Ses­sion cook­ie (Lar­avel)	strict­ly nec­es­sary	until the brows­er is closed
remember_… (remem­bers your login)	strict­ly nec­es­sary	per­sis­tent

testovanodetmi.eu

Cook­ie / tool	Cat­e­go­ry	Reten­tion peri­od
PHPSes­sion­ID (serv­er ses­sion)	strict­ly nec­es­sary	until the brows­er is closed
Google Ana­lyt­ics cook­ies	ana­lyt­i­cal	2 years
Google Dou­bleClick adver­tis­ing cook­ie	mar­ket­ing	13 months
Face­book iden­ti­fi­ca­tion	mar­ket­ing	3 months

• Cook­ie set­tings in your brows­er

Dele­tion – you can delete cook­ies in your brows­er ; this option is usu­al­ly found in your brows­ing ‘His­to­ry’.

Block­ing cook­ies

Browsers allow you to block the stor­age of cook­ies ; in that case, the func­tion­al­i­ty of the site will be lim­it­ed. Infor­ma­tion on these set­tings can be found on the web­site of your browser’s provider :

• Chrome
• Fire­fox
• Microsoft Edge
• Safari

• Oth­er Sim­i­lar Tech­nolo­gies : IP Address­es

An IP address is a num­ber used by com­put­ers on a net­work to iden­ti­fy your com­put­er each time you con­nect to the inter­net.

We may iden­ti­fy IP address­es for pur­pos­es includ­ing, but not lim­it­ed to, resolv­ing tech­ni­cal issues, main­tain­ing the secu­ri­ty and pro­tec­tion of the web­site, restrict­ing access to the site for cer­tain users, and bet­ter under­stand­ing how our site is used.

Log Files

We (or a third par­ty on our behalf) may col­lect infor­ma­tion in the form of log files, which record web­site activ­i­ty and sta­tis­tics on users’ brows­ing behav­iour. These entries are gen­er­at­ed anony­mous­ly and help us gath­er, among oth­er things, infor­ma­tion about the user’s brows­er and oper­at­ing sys­tem and about their ses­sion (such as the URL they arrived from, the time and date of their vis­it, the pages they viewed and for how long). We nev­er use them to per­son­al­ly iden­ti­fy you.

Log files are used for inter­nal pur­pos­es only and are not linked to any spe­cif­ic user.

• Updates to This Pol­i­cy

We reserve the right to make changes and cor­rec­tions to this pol­i­cy. The cur­rent ver­sion can always be found on this page.

If you would like to learn more about cook­ies, please vis­it http://www.allaboutcookies.org.